Brand Guidelines & Press Kit

Brand Overview

Bitir is a private-first coaching and community platform for managers, coaches, and teachers. The brand expresses clarity, structure, momentum, privacy, and controlled energy.

Tagline

Less noise. More progress.

Brand Principle

Bold structure, simple surfaces, strong contrast, controlled motion.

Use structure to express trust. Use contrast to express clarity. Use red to express momentum.

Colour Palette

A limited, disciplined palette. Red is the energy colour — used for key actions, small badges, selected states, and progress moments. Let charcoal and warm neutrals dominate.

Primary

#A33629

Iron Red

Primary accent. Key actions, buttons, links, active states, progress indicators.

#7A261D

Iron Red Dark

Hover and pressed states for red elements.

#2B2D2E

Charcoal

Primary text, headings, icons, strong surfaces, dark backgrounds.

#F7F3EE

Warm Background

Main page background. Warmer than white, calmer and more premium.

Supporting Neutrals

#FFFFFF

White

Cards, content panels, elevated surfaces.

#E5E7EB

Light Grey

Dividers, borders, secondary card backgrounds.

#6B7280

Muted

Secondary text, labels, captions, placeholders.

#374151

Dark Grey

Body text, secondary icons, supporting content.

Colour Usage Rules

Do

Use red to guide attention to key actions, active states, and progress moments.

Don't

Use red as a background colour or let it dominate the interface.

Do

Let charcoal and warm neutrals carry most of the interface. Keep contrast strong and readable.

Don't

Use multiple competing accent colours, rainbow UI, or excessive gradients.

Do

Treat accessibility contrast as a hard requirement on all text and interactive elements.

Don't

Use light red text on light backgrounds or low-contrast neutral combinations.

Logo

The Bitir logo combines the ribbon emblem with the Inter Bold wordmark. Use the standard version on light backgrounds and the dark version on dark backgrounds.

Standard — on light backgrounds

Dark — on dark backgrounds

Clear Space

Maintain a minimum clear space around the logo equal to the height of the "B" in the wordmark. Do not place other elements inside this zone.

Logo Usage Rules

Do

Use the provided SVG files at any size. The logo scales cleanly.

Don't

Alter the logo colours, stretch it, add effects, or rearrange the emblem and wordmark.

Do

Use the dark version on charcoal or dark backgrounds for legibility.

Don't

Place the standard logo on dark backgrounds or the dark logo on light backgrounds.

Typography

Inter is the sole typeface across product and marketing. Clean, legible, modern, and excellent for both UI and headlines. Available free from Google Fonts.

Display — Inter 800

Less noise. More progress.

3rem / 48px · weight 800 · letter-spacing -0.03em

Heading — Inter 700

Everything you need to coach a group

2rem / 32px · weight 700 · letter-spacing -0.02em

Subheading — Inter 600

Private groups with optional join approval

1.2rem / 19px · weight 600

Body — Inter 400

Bitir is a private coaching app for managers, coaches, and teachers. Create groups, set goals, assign tasks with deadlines, and celebrate wins. Members track their own progress in a focused, distraction-free space.

1rem / 16px · weight 400 · line-height 1.7 · colour #374151

Small / Labels — Inter 500

Last updated: 14 April 2026 · 6 members · 3 active goals

0.85rem / 14px · weight 500 · colour #6B7280

Tone & Voice

Bitir communicates with clarity and confidence. Direct, not corporate. Supportive, not soft. Active, not passive.

Visual Keywords

Bold Modular Minimal Rhythmic Controlled Clear Private Active

Writing Rules

Do

Use short, direct sentences. Lead with the action or benefit. "Set a goal for your group."

Don't

Use jargon, buzzwords, or vague language. "Leverage our synergistic platform to drive outcomes."

Do

Address people directly. "You", "your group", "your members". Be specific about what the product does.

Don't

Sound playful, childish, or overly casual. No emojis in product copy, no exclamation marks in headers.

Do

Respect the user's intelligence. Explain features in one clear sentence, not three fluffy ones.

Don't

Make unsubstantiated claims. Don't invent statistics or use superlatives like "the best" or "the fastest".

UI Principles

The interface mood: quiet surface, strong structure, visible momentum.

Structure

Use cards, stacked modules, and grouped information blocks. Layouts should feel aligned, measured, and intentionally framed.

Hierarchy

Strong distinction between primary and secondary elements. Purposeful spacing. Minimal decoration.

Motion

Quick, smooth, purposeful, restrained. Cards settling into place, toggles responding immediately. No bounce or gamification.

Icons

Clean line icons with enough weight for mobile. Geometric but not rigid. Filled variants for selected/active states only.

Bitir Should Not Look Like

A generic messaging app A school app for children A meditation product A playful habit tracker An enterprise dashboard A creator community

Downloads

Logo files and brand assets for press, partnerships, and development.

Logo — Standard (SVG)

Ribbon emblem + wordmark for light backgrounds.

Logo — Dark (SVG)

Ribbon emblem + light wordmark for dark backgrounds.

Quick Reference

Brand name	Bitir (capital B, lowercase itir)
Tagline	Less noise. More progress.
Typeface	Inter (Google Fonts, open source)
Primary red	#A33629
Charcoal	#2B2D2E
Background	#F7F3EE
Website	bitir.co.uk
Contact	press@bitir.co.uk